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Business Research and Analytical Report Writing (FCP)

Business Research is the systematic and objective process that involves gathering, recording and analyzing data to make business decisions.

Analytics bridges the skill and competence gap in businesses, which has been identified as a key function to business success. It is a fast growing area with a large number of opportunities available for growth at an accelerated pace. All over the world, the success of businesses depends on right decisions taken at the right time. What makes these decisions possible is Analysis. There is always a requirement for companies to scan their operating environment, collate data, analyze it and take decisions based on concrete analytics.

Program Outline

  • Overview
  • Starting the Research Process
  • Collecting Primary Data
  • Questionnaire Design
  • Sampling and Fieldwork
  • Applications of Business Research
  • Academic Research
  • Research Tools
  • Analytical Reports
  • Essentials of Professional Communication

Program Benefits

  • A well-defined course outline
  • Experienced faculty
  • Ideal student-trainer ratio for personalized interaction
  • Mentorship for students
  • Assignments and exercises with clear instructions
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